Legal

Privacy Notice

This notice explains what we do with your personal information, why we need it, and the rights you have over it. We have written it in plain language, because you are trusting us with a great deal.

Last updated: 11 August 2026 · Version 1.0

The short version

We are a private matchmaking service. To do our work, we need to know a great deal about you — including things that are personal and sensitive, such as your faith and observance, your family background, your relationship history, and, if you choose to tell us, your health or accessibility needs.

The rest of this notice sets all of this out in full.

Who we are

Virsa Matchmaking is a private, human-led matchmaking service for Sikh adults in the United Kingdom who are serious about marriage. We are the "data controller" for the information described in this notice, which means we decide what information is collected and how it is used.

Contact details

If you have any question about this notice, or you wish to exercise any of your rights, please contact us.

Emailhello@virsamatchmaking.co.uk

What information we collect, use, and why

To provide our matchmaking service

This is the heart of what we do. To understand you well enough to introduce you thoughtfully, we collect or use:

To run your membership account

To verify identity and prevent fraud or misrepresentation

To send you service updates and news, where you have asked us to

To comply with the law and to safeguard our members

To deal with questions, complaints or claims

Sensitive information and your explicit consent

Some of the information we hold is what the law calls special category data. It is given extra protection because of how personal it is. In our case, this includes:

To collect and use this information, the law requires us to rely on your explicit consent. This is a separate permission from any other agreement between us, and we ask for it clearly when you complete our questionnaire.

You may withdraw your consent at any time by emailing us. If you do, we will stop using that information and will delete it, unless we are required by law to keep it. Withdrawing consent does not affect anything we did lawfully beforehand.

Sharing health or accessibility information with us is entirely optional, and choosing not to will not affect your application. Faith and observance are necessary to the service itself, so we cannot match you without them — but you remain free to withdraw and ask us to close your account.

Lawful bases and your data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. You can read more about lawful bases on the ICO's website.

Your rights

You can read more about these rights, and the exemptions that may apply, on the ICO's website. If you make a request, we must respond without undue delay and within one month. To make a request, please use the contact details above.

Our lawful bases

What we are doingOur lawful basis
Providing our matchmaking service and introducing you to prospective matches Contract — we need your information to enter into and carry out our agreement with you.
Consent — for sharing your details with a particular prospective match, and for the sensitive information described above.
Running your membership account Contract and legal obligation.
Verifying identity and preventing fraud or misrepresentation Legitimate interests and legal obligation.
Service updates and news Consent. You may withdraw it at any time.
Complying with the law and safeguarding members Legal obligation, and vital interests where there is an urgent risk to someone's safety.
Dealing with questions, complaints or claims Contract, legal obligation and legitimate interests.

Our legitimate interests, explained

Verification and preventing misrepresentation. We verify that applicants and members are who they say they are, and that the information they give us is accurate, so that we can protect the safety and wellbeing of the people we introduce to one another. As an offline, human-led service, we introduce members to prospective partners in person. Detecting misrepresentation, impersonation or fraudulent applications is necessary to prevent harm to our members and to maintain the integrity of our service. Our members join precisely because they expect us to check the people we introduce them to.

Handling complaints fairly. We investigate and resolve questions, complaints and claims fairly and thoroughly, including those made by one member about another. Because we introduce members to one another in person, resolving a complaint may require us to consider information given to us by a member other than the person who raised it. This is necessary to establish what happened, to respond fairly to both parties, to protect the safety of our members, and to defend our own legal position where a claim is made against us. We use only the information genuinely needed to deal with the matter, and we do not disclose one member's answers to another.

If you would like more information about our use of legitimate interests, please contact us.

Where we get personal information from

How long we keep information

We keep your information only for as long as we need it, and then delete it securely.

InformationHow long we keep it
Enquiries from people who do not go on to apply6 months
Applications we do not take forward6 months from the date we let you know
Members' information, while membership is activeFor the duration of your membership
Members' information after membership ends12 months, in case you wish to return
Identity documents and verification photographsDeleted as soon as verification is complete. We keep only a record that verification took place, and the date
Financial and payment records6 years, as required for tax purposes
Records of complaints and safeguarding concerns6 years, so that we can respond to any later claim
Marketing consents and preferencesUntil you withdraw your consent, and for 12 months afterwards as a record that you did so

If you ask us to delete your information sooner, we will do so wherever we are able.

Who we share information with

Organisations that handle information on our behalf

These are our "data processors". They act only on our instructions and may not use your information for their own purposes.

OrganisationWhat they do for us
Netlify, Inc.Website hosting and form submissions
Google LLCEmail, calendar, video calls and website analytics
Cloudflare, Inc.Domain and DNS management

Others we may share information with

We do not sell your information, and we do not share it with advertisers.

Sharing information with other members

This is the part of our work that involves sharing your information, so we want to be precise about it.

Where we believe two members may be well suited, we share relevant details from each person's application with the other, so that each of you can decide whether you wish to be introduced. No introduction takes place unless both people have agreed to it.

What we share

Only what is relevant to that introduction. Typically this means your first name, your age, your town or region, your family background, your faith and observance, and what you are hoping for in a partner.

What we do not share

Your details are never made public. There is no public profile, no searchable directory, and no way for anyone to browse our members.

Identity documents and verification

We ask members to verify their identity, because the people we introduce you to should be who they say they are.

To do this, we may ask to see a document such as a passport or driving licence, together with a photograph. We don't keep a record of the document. We keep only a note that verification took place and the date it happened. We do not hold copies of your identity documents on file, and we do not share them with other members.

Sharing information outside the UK

Some of the organisations that provide services to us are based in the United States, which means your information may be transferred outside the UK. Where this happens, we make sure appropriate safeguards are in place as UK data protection law requires.

OrganisationCountrySafeguard
Netlify, Inc.
Website hosting
USAAddendum to the EU Standard Contractual Clauses, and the UK Extension to the EU–US Data Privacy Framework
Google LLC
Email and technology
USAAddendum to the EU Standard Contractual Clauses, and the UK Extension to the EU–US Data Privacy Framework
Cloudflare, Inc.
Domain and DNS
USAAddendum to the EU Standard Contractual Clauses, and the UK Extension to the EU–US Data Privacy Framework

These organisations also use their own suppliers, who may be based outside the UK. Their agreements with us require any onward transfer to be made under equivalent safeguards.

How we keep information safe

Cookies

Cookies are small files stored on your device when you visit a website. We keep our use of them to a minimum. Nothing we set identifies you to us by name, and we do not use cookies for advertising.

Analytics cookies are not set unless you agree to them. When you first visit our site, you are asked to choose, and nothing is loaded until you do.

CookiePurposeHow long it lasts
virsa_consent Remembers the cookie choice you made, so that we do not ask you again on every page. Strictly necessary, and always set. 6 months
_ga Google Analytics. Distinguishes one visitor from another so that we can see how many people use the site. Set only if you accept analytics. 2 years
_ga_7ZJDDBP13B Google Analytics. Keeps track of a single visit to the site. Set only if you accept analytics. 2 years

Changing your mind

You can change your cookie choices at any time using the link below. You can also delete cookies through your browser settings, though this will mean we ask you to choose again.

Manage cookie preferences

Changes to this notice

We may update this notice from time to time. The date at the top shows when it was last changed. Where a change materially affects how we use your information, we will contact you directly rather than rely on you noticing.

How to complain

If you have any concern about how we have used your personal information, please tell us first. We would far rather hear from you and put it right.

Emailhello@virsamatchmaking.co.uk

We will acknowledge your complaint within 30 days and tell you what we are doing about it.

If you remain unhappy after raising it with us, you can complain to the Information Commissioner's Office.

AddressInformation Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Helpline0303 123 1113
Websiteico.org.uk/make-a-complaint